Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
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Empowering Change
The A Better Tomorrow™ Hub shares stories and science to inspire stakeholder dialogue and foster responsible change.
At BAT, we are transforming with purpose – investing in science, understanding, and innovation to accelerate harm reduction. This website is a resource intended for scientists, public health authorities, regulators, policy makers, and investors.
Building a smokeless world
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What the Experts Say
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.