Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
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Addressing Concern Surrounding BAT
Our ambition is to reduce the health impact of our business, and this ambition is front and centre of our vision to create A Better Tomorrow™ by building a Smokeless World. This approach is underpinned by Tobacco Harm Reduction (THR), which aims to mitigate the adverse health effects associated with continued smoking by offering adult smokers who would otherwise continue to smoke the option to switch completely to Smokeless Products with lower risk profiles.
To advance THR, consumers, retailers, and policy makers must have confidence in our Smokeless Products, which is why at BAT, product quality is one of our most important responsibilities as a company. It is the collective responsibility of our teams to:
- Understand our products from idea to retail and consumer consumption. This spans all stages of product development and all elements of our products, including ingredients, materials, electrical safety and consumer exposure to emissions.
- Respond and act on any new information that may impact the safety of our products.
- Confirm that our products meet the appropriate standards required to deliver consumer products that align with our THR strategy.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.