Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
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Understanding Nicotine
Nicotine is widely misunderstood. This infographic breaks down the facts.
Nicotine occurs naturally in tobacco but is also found in small amounts in tomatoes and potatoes. It is not the main cause of smoking-related disease, but it is addictive, not risk free and in our view should be used by adults only. This infographic highlights 8 essential facts about nicotine.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.