Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
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FAQs
Tobacco harm reduction is a public health strategy that aims to minimise the health risks associated with smoking by encouraging adult smokers to switch to scientifically substantiated, reduced-risk alternatives.
While not risk-free, vapour and heated tobacco products are significantly less harmful than traditional combustible cigarettes, according to growing scientific consensus and public health authorities.
Regulations vary by market. Please refer to our “Product Legality” infographic or consult your local health authority for the latest guidance in your country.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.