Cookies notice

1. About this Cookie Statement

This Cookie Statement describes the cookies that may be set when you visit our website and the purposes for which we use those cookies and any personal information collected by using them.

For further information on how we use the personal information we collect about you (including information collected through our use of cookies) please see our Privacy Policy

2. What are cookies?

We may use cookies on our website from time to time, to gather and store information about your preferences, perform analytics and generally customise your browsing experience.

A cookie is a piece of information that allows our system to identify and interact more effectively with your browser. They are used to improve the efficiency of our website, as well as to provide website usage information to the website owner.

Other similar files such as pixels and beacons work in the same way and we use the word ‘cookie’ in this Cookie Statement to refer to all technologies that collect information in this way. Cookies can also be used in emails you receive to help understand your level of engagement with them.

Cookies can be ‘first party’ (which are set by us) or ‘third party’ (which are placed on your device by another website when you use our website).

3. Why do we use cookies?

Our website uses cookies to distinguish you from other users of our website in order to help us improve your experience when you browse our websites. For example, cookies help us to:

• maintain the continuity of your browsing session;
• remember your details and preferences for when you return to the website; and
• tailor content you see on our website to your interests.
• We do not use cookies to get information from your computer that was not originally sent in a cookie.

4. What cookies do we use?

We use the following types of cookies on our website:

• Strictly Necessary
• Strictly Necessary Cookies are essential for our website to work properly, and are used for things such as site operation, navigation, saving your preferences, and allowing images to load.
• Functional
• Functional Cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
• Analytics
• Analytical Cookies are used to analyse and evaluate the performance of our website, which provides information on how the site is used. Data collected with these cookies is aggregated for analysis and used for improvements.
• Targeting
• Marketing Cookies are used in building data points to understand your interests and to display ads and content that are more relevant to you.

5. Third Party websites

Our website contains links to third-party websites which may also use cookies. We have no control over these cookies, and recommend that you check the relevant third party’s privacy policies for information about any cookies which may be used.

6. Your choices

If you wish to restrict, block or delete the cookies which are set by any websites, you can configure this through your browser settings.

Please note that by deleting or blocking cookies, our websites may not have full functionality and you may not be able to access certain areas.

7. Changes

We may need to update this Cookie Statement in the future, and encourage you to review this Cookie Statement to stay informed about how we are using cookies.

This Cookie Statement was last updated 30th May 2025

8. Further information

If you have any questions or comments regarding this Cookie Statement, please contact privacyofficer@bat.com. For more information about cookies, including how to set your internet browser to reject cookies, please visit www.allaboutcookies.org.

Audience

The material on the A Better Tomorrow™ Hub is intended to share stories, insights, and science from across the region to inspire informed choices and foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.

BAT, its directors, officers, employees, agents or advisers do not accept or assume responsibility to any other person to whom this material is shown or into whose hands it may come and any such responsibility or liability is expressly disclaimed.

The material on the A Better Tomorrow™ Hub is not provided for product advertising, promotional or marketing purposes. This material does not constitute and should not be construed as constituting an offer to sell, or a solicitation of an offer to buy, any of our products. Our products are sold only in compliance with the laws of the particular jurisdictions in which they are sold.

The information contained on the A Better Tomorrow™ Hub in relation to British American Tobacco p.l.c. (“BAT”) and its subsidiaries has been prepared solely for use on the A Better Tomorrow™ Hub. The A Better Tomorrow™ Hub is not directed to, or intended for distribution to or use by, any person or entity that is a citizen or resident or located in any jurisdiction where such distribution, publication, availability or use would be contrary to law or regulation or which would require any registration or licensing within such jurisdiction.

References in this publication to 'British American Tobacco', 'BAT', 'Group', 'we', 'us', and 'our' when denoting opinion refer to British American Tobacco p.l.c. and when denoting business activity refer to British American Tobacco p.l.c. and its subsidiaries, collectively or individually as the case may be, as well as in some circumstances those who work for them. When denoting business activity these collective expressions are used for ease of reference only and do not imply any other relationship between British American Tobacco p.l.c. and its subsidiaries. The companies in which British American Tobacco p.l.c. directly and indirectly has an interest are separate and distinct legal entities.

This publication contains forward-looking statements. For our full cautionary statement, please click here.

* Based on the weight of evidence and assuming a complete switch from cigarette smoking. These products are not risk free and are addictive.

† Our products as sold in the U.S., including Vuse, Velo, Grizzly, Kodiak, and Camel Snus, are subject to FDA regulation and no reduced-risk claims will be made as to these products without agency clearance.

# The number of consumers of Smokeless Products is defined as the estimated number of Legal Age (minimum 18 years) consumers of the Group’s Smokeless Products - which does not necessarily mean these consumers are solus consumers of these products. In markets where regular consumer tracking is in place, this estimate is obtained from adult consumer tracking studies conducted by third parties (including Kantar). In markets where regular consumer tracking is not in place, the number of consumers of Smokeless Products is derived from volume sales of consumables and devices in such markets, using consumption patterns obtained from other similar markets with adult consumer tracking (utilising studies conducted by third parties, including Kantar).