Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
Please confirm your age to enter the site.*
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Nicotine Explained
Tuesday, 17 Jun 2025Discover key facts about nicotine - its sources, risks, and misconceptions. Learn how it differs from smoking-related harm.
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Smokeless 101
Monday, 23 Jun 2025Heating tobacco instead of burning it significantly reduces harmful chemical exposure. Learn how THPs support tobacco harm reduction.
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Tobacco Harm Reduction: A Path to a Smokeless World
Thursday, 19 Jun 2025Discover how Tobacco Harm Reduction and smokeless alternatives are supporting global public health and shaping a smokeless world.
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Importance of Product Stewardship at BAT
Monday, 23 Jun 2025Learn how BAT ensures the quality and safety of every smokeless product we bring to market, from ingredients to regulatory compliance.
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Addressing Concerns
Monday, 23 Jun 2025FAQs on BAT’s commitment to Tobacco Harm Reduction, responsible marketing, and how it ensures protection for consumers and youth.
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Understanding the THR Model
Thursday, 19 Jun 2025Discover the Tobacco Harm Reduction (THR) model—designed to encourage adult smokers to switch to reduced-risk alternatives.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.