Welcome to A Better Tomorrow Hub
This platform is intended for adults aged 18 and over.
The material on the A Better Tomorrow Hub is intended to share stories, insights, and science from across the region foster responsible change. The information is provided to scientists, public health authorities, regulators, policy makers, investors and adult tobacco and nicotine users in markets where such content is legally permitted.
Please confirm your age to enter the site.*
Our Purpose
The A Better Tomorrow™ Hub is a regional platform developed by BAT to showcase our ongoing transformation and commitment to reducing the health impact of our business. By sharing science-led content, real stories, and regulatory insights, we aim to empower stakeholders with knowledge, build trust, and drive meaningful change across APMEA South.
We believe that through knowledge sharing, we can build a Smokeless World, which is why we created the Omni™, a BAT’s manifesto on tobacco harm reduction intended for scientists, public health authorities, regulators, policy makers, and investors.
Visit asmokelessworld.com and download the Omni™. Review the evidence. Join the Conversation.